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I always had a passion for fashion and designing. After studying fashion designing from South Delhi fashion Institute, I now have 16 years of experience in the retail industry, where I have worked with the top fashion catalogues of Europe and North America, but my passion was still in designing ethnic Indian wear and to pursue my dreams, along with my husband a seasoned businessman, we started manufacturing our designer collection in New Delhi / India and after successfully catering to the Indian market for few years, we launched our collection in North America under our label called Paridhaan……

At Paridhaan, we don’t just design clothes, we design your dreams. We strongly believe that clothes should be the extension of one’s intellect and to portray that we create an exclusive collection of traditional Indian wear, casual wear, evening wear, bridal wear and formal evening gowns, specially designed to bring out the eternal beauty of today’s women. We create glamorous ensembles which are a blend of contemporary sensibilities and traditions of excellence. We blend bold colours and prints with sheer laces, embroideries, pearls and beads to accentuate the modern and ethnic charm.  We take pride in our endeavor to strike a balance by creating chic styles that not only accentuate the desires of modern women but also signify their traditional image.

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